Philco-Ford, 1967, with paper sleeve
vinyl condition: VG+ (edges torn on one side of paper sleeve)
Hip-Pocket Records, four-inch flexi-discs manufactured from 1967 to 1969 by Philco (a subsidiary of the Ford Motor Company) was one of the music industry's early attempts at truly portable music. They came in colorful packaging that was about six-inches tall by five-inches wide. With Atlantic, Mercury and Roulette on board, the often one-sided Hip-Pocket Records contained two Top 40 tracks and cost 69 cents at Woolworths. They were marketed as more durable than regular 45s, but unsurprisingly this was not the case, with a typical Pocket Record deteriorating in quality after a dozen or so plays.
This Hip-Pocket record came free with the purchase of a health/beauty aid and sounds to have been played barely a few times.